BIRCHWELL DIGITAL04 / SEO & SEARCH STRATEGY

SEO / SEARCH WITH PURPOSE

The right people.
Finding
your business.

A considered website deserves to be discovered. We bring structure, useful content and search priorities together around the services you want to be known for.

Explore SEO packages Discuss your visibility

CLARITY BEFORE COMPLEXITY.Explore the approach ↓

SEO / A CONSIDERED INVESTMENT

A clearer search presence.
A scope that makes sense.

Start with your website, market and goals.
We’ll agree the work, timing and investment before we begin.

SEO foundations, ongoing improvement or a tailored search strategy. Scope and investment are agreed around your website and goals. No VAT is added to the prices shown. Monthly SEO plans run month to month. Cancel at any time, with no minimum term.

01Essential monthly care

SEO foundations

£200 / month

A focused monthly SEO package

Build stronger search foundations with practical improvements to the pages that matter most.

Initial website audit and keyword mapping
Monthly technical health and indexing checks
One priority page optimised each month
Page titles, descriptions and headings improved
Internal linking and basic content improvements
Monthly search performance summary

Discuss your SEO foundations

02Build consistent momentum

Ongoing SEO

£500 / month

More content. More optimisation. Regular support.

Everything in SEO foundations, with a broader monthly programme to develop your visibility and search opportunities.

Everything in SEO foundations
Page optimisation increased to three pages per month
One new SEO article or landing page each month
Competitor and keyword opportunity tracking
Existing content refreshed and internal links developed
Monthly performance report and review call

Explore ongoing SEO

03A strategy shaped around you

Bespoke SEO Strategy

Tailored quote

A tailored programme with an agreed scope

Build on Ongoing SEO with a wider strategy for competitive markets, larger websites or multiple locations.

An expanded Ongoing SEO programme, scoped to your goals
In-depth audience, competitor and search opportunity research
A bespoke content roadmap and agreed publishing schedule
Advanced technical SEO and website structure planning
Local or multi-location search strategy where relevant
Tailored reporting, strategy sessions and phased delivery

Plan your SEO strategy

Final deliverables, timings and investment are agreed before work begins.

WHAT WE WORK ON

More than a keyword.
A useful experience.

Search is one part of the journey. The page people arrive on needs to explain your business clearly and help them take the next step.

01 / FOUNDATIONS

A website search can understand.

Review page structure, technical issues, metadata and the agreed priorities for your website. Turn the findings into a manageable improvement plan.

02 / RELEVANCE

Content with a clear purpose.

Map services and customer questions to useful pages. Focus on clarity, relevant search intent and the next step a visitor needs.

03 / YOUR MARKET

Visibility where it matters.

Plan around your service area, audience and business priorities. Local search work can form part of the agreed scope.

04 / PROGRESS

Know what is changing.

Agree the measures, reporting and review points. Use the results to decide where the next round of attention belongs.

A LITTLE MORE CLARITY

Before we
begin.

Can you work on an existing website?+

Yes. We begin by reviewing the website, its access and the changes your platform allows, then agree a realistic scope.

Is SEO included in a website build?+

The agreed website build includes its specified foundations. Ongoing SEO, content work and broader search strategy are scoped separately, so the responsibilities are clear.

Can you promise a particular ranking?+

No. Rankings are not guaranteed. We agree the work and measures, report progress and review the next steps together.

How is the investment agreed?+

We review your starting point, goals and required delivery, then provide a tailored quote. Any monthly scope and commitment are agreed before work starts.

LET’S START WITH A CONVERSATION

What do you
want to build?

A new website. A smoother workflow.
An idea you’re ready to explore.
Tell us what you have in mind.

Speak with Connor +44 7512 819834 ↗

BIRCHWELL DIGITAL
A personal approach to your digital world.